The Online Edition delivers and presents your existing print edition Online with the look and feel of the hardcopy version. The concept is simple: republish today’s printed newspapers into a sellable online edition, which will boost ABC circulation and generate additional Advertisement Revenue.

X-CAGO’s Online Edition provides newspaper publishers with an economical alternative for Internet - based revenue opportunities by republishing the exact “print version” of their newspaper into sellable on-line editions. It delivers and presents a publisher’s content to Online Subscribers with the look and feel of the original printed newspaper or magazine. Most importantly, it allows publishers to emulate the way they currently interact with their customers, that is, by providing a familiar “look and feel” that customers have come to know and trust. With the Online Edition, publishers around the world now have the ability to reach new customers in a Business to Consumer (B2C) marketplace utilizing the Internet to reach previously untapped markets. It can also be used to attract consumer revenue from ancillary services and products offered by the publisher through the Online Edition, such as press clipping sales.

BENEFITS & ADVANTAGES

With the help of the Online Edition, a publisher's circulation can be consolidated as well as expanded and Advertisement Revenues will increase through “up sell opportunities” to include advertisers’ ads in online editions. Additionally, by deploying the Daily e-Dition, an archive can automatically be established for the publisher with The Press Collection's optional Archive Ex Press solution.
A key advantage of the Online Edition for publishers is the continuity provided by the familiar format maintained in the publisher’s digital edition. This should enhance branding and promote a seamless presentation between the printed papers and online editions. This branding will translate into higher circulation numbers by providing additional sources for consumers to obtain the publisher’s standardized content. Another major advantage of the Online Edition for publishers is the provision of a sales channel for consumers to purchase products and services previously unavailable through the publisher alone. The Online Edition allows publishers to offer ancillary services to gain additional revenue. For example, Gift Shop services include the sales of photographs, sales of personalized calendars, sales of historical front pages, and even a unique way of integrating a customer’s own editorial information into selected pages.

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