GOODWOOD
Canvasflow and X-CAGO transform a print classic into a premium digital experience
GOODWOOD MAGAZINE GOES MOBILE
Goodwood Magazine celebrates life: from motorsport and aviation to fashion, art and design, food and drink,horse racing and country life. Exclusive stories make the glossy title the coveted accessory of a style-conscious readership and the target of advertisers such as Hermès, Chanel and Rolex.
THE CHALLENGE
The challenge was to bring the successful and renowned printed Goodwood Magazine into the digital age with key measurements of success including:
Accessibility on all devices for a wide audience
Delivery with cutting-edge advertising options including moving images and audio
Availability online immediately after the print publication
Reliability
Fast digital production
A high degree of automation
THE ANSWER
The combined power of the digital delivery and conversion professionals at Canvasflow and X-CAGO.
THE SOLUTION
The collaboration of three leaders in their field.
Uncommonly: the boutique storytelling and design agency (who produce the magazine).
Canvasflow: the all-in-one digital publishing platform with specialisation in Progressive Web Apps.
X-CAGO: the internationally renowned company specialising in converting and standardising a wide variety of content formats to set up the new data conversion process.
Quickly and with minimal production effort, the digital edition of Goodwood Magazine content was created and prepared from the print content delivering a new kind of digital reading experience in which the audience and content interact with each other.
WHAT IS A PROGRESSIVE WEB APP?
Goodwood Magazine has deployed a Progressive Web App (PWA) from Canvasflow.
This browser-based app combines rich functionality with the best features from websites and native apps.
PWA’s combine the reach and accessibility of a website with the features, usability and speed of a native app. The result is an ultra-fast experience that makes content universally accessible.
Publishers can use PWA’s to market their digital content quickly and easily across a wide range of devices, channels and platforms.
Other major content producers have embraced and successfully deployed PWA technologies including:
Forbes
The Washington Post
Twitter
Spotify
Drapers
DELIVERING SPECTACULAR AND CAPTIVATING ADVERTISEMENTS
A highlight of the digital reading experience are dynamic advertisementspresented with moving images and audio instead of simply static formats.
Advertisers: are offered exclusive and premium advertising options.
Publishers: are able to build yield through premium advertising opportunities.
The Canvasflow / X-CAGO collaboration has delivered:
High speed and fast processing.
Delvery of consistent quality - with every issue.
Exemplary customer service - direct communication channels for client changes until just prior to each edtion going live.
12 weeks! From idea, to concept, to delivery of the first digital edition.
The results are impressive:
A high-quality digital magazine with animated covers and engaging content
Dynamic advertisements with moving images and audio formats.
A Progessive Web App, directly accessible via the browser.
An optimally streamlined workflow.
Online edtions available alomst immediately after print production.
THE RESULTS
“Working in collaboration with Canvasflow, we were able to find an efficientsolution that helped Uncommonly to repurpose print-based content from Goodwood Magazine quickly and efficiently, and also allowed us to enhance the advertising experience. This has truly transformed the online experience for Goodwood Magazine.”
Sarah Glyde, Co-Founder Uncommonly
"In our time working with X-CAGO, we have built a solid trusted relationship. The X-CAGO team is great to deal with, their attention to detail, consistent high-quality output, and professional adherence to schedules suggest they will be a vital part of the Canvasflow service offering for many years to come."
Andy Brown, CEO
THE PARTNERS
A BRIEF INTRODUCTION
UNCOMMONLY
Uncommonly is the creative agency specialiseing in storytelling, design and brand building in the luxury sector, including the English lifestyle magazine Goodwood.
With a passion for mobile and accessibility solutions, Canvasflow provides a platform for seamless multi-channel publishing. With its wide range of content solutions, Canvasflow has enjoyed the trust of an evergrowing global client base of publishers and agencies for years.
CANVASFLOW
X-CAGO
Since 2000, X-CAGO has supported publishers and content marketers worldwide in the preparation and conversion of data from print and digital media. Thanks to X-CAGO, publishers can market their content easily, quickly and efficiently again and again across all conceivable channels and formats. X-CAGO has been part of the PMG family since 2021.
ADVICE & SOLUTIONS
X-CAGO’s solutions ensure the complex is made easy!
For any questions about our crawling and intelligent spidering processes, please contact us. We will be happy to advise you and prepare a proposal tailored to your individual needs.
FOR MORE INFORMATION
Please contact X-CAGO for more information at sales@x-cago.com
SERVICES YOU MAY BE INTERESTED IN
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SUPERSET
X-CAGO currently processes more than 5,000 newspaper and magazine titles from PDF input files into one or more XML/JSON output formats.
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WEB CRAWLING
This is the conversion of articles on web pages into a consistent XML/JSON output format. This is achieved through the use of a high-precision web crawler.
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HISTORIC DIGITISATION
This involves the digitsation of hard copy archival content for media companies / publishers.
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ARCHIVE EXPRESS
Archive ExPress successfully captures, stores, researches, publishes, distributes and syndicates content from both print media (newspapers, magazines, books, catalogues, etc.) and digital media.
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CONTENT TRANSLATIONS
X-CAGO can provide fast and reliable automated content translations in no less than 30 languages. New languages are being added regularly.
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ABOUT US
Create new revenue opportunities through X-CAGO’s Software Media Solutions made just for you.