TouchTree & INTO Business
X-CAGO PARTNERS WITH TOUCHTREE & INTO BUSINESS TO CREATE SEAMLESS DIGITAL TRANSFORMATION
As INTO business expanded, the team sought a robust digital version of their print magazine. However, the bar was set high: the digital experience had to be user-friendly and accessible on small screens.
THE CHALLENGE
With current INTO business digital editions barely being read, they provided little return on effort and offered no path to growth. The organisation wanted a more modern, mobile-first solution that would enhance reach and engagement — without adding to their internal workload. A key condition was to avoid requiring readers to download a native app to access content.
After evaluating several providers, INTO business partnered with TouchTree—and found exactly what they were looking for. The collaboration enables the team to send their print-ready PDF pages directly to TouchTree, where -leveraging X-CAGO’S technology- the content is transformed into screen-optimized, mobile-friendly formats.
THE SOLUTION
KEY BENEFITS INCLUDE
Articles are accessible in a mobile-friendly version with simple navigation
Built-in text-to-speech functionality for accessible reading
Responsive HTML format with real-time analytics
Effortless, scalable publishing across 12 regions with no additional work
No need for app downloads—everything is browser-based
Easy linking of ads and articles for sharing via platforms like LinkedIn
CLIENT TESTIMONIAL
“After exploring various solutions, TouchTree and X-CAGO gave us exactly what we needed: a fast, accessible, mobile-optimized platform that requires minimal effort from our team. The increased visibility and engagement speak for themselves—we now feel like a true authorities in the both print and digital business media sectors.”
— Dennis Captein, Owner of INTO business
Significantly increased digital readership across all regions
Reduced technical and operational costs of digital distribution
Broader audience reach through mobile, social, and email channels
Enhanced engagement with a modern, user-friendly platform
Turned static archives into ongoing sources of traffic and revenue
Since launching the digital magazine with TouchTree, INTO business has seen a sharp increase in readership. Readers can now access the latest editions quickly and from anywhere in the world. This digital transition has solidified INTO business’s role as a leader in regional economic reporting—not just in print, but also in the digital space.
THE IMPACT: HIGH QUALITY DIGITAL CONTENT
Improved reader engagement averaging 8 mins from campaigns
On average, the number of readers increases by 33% every quarter
ACHIEVED FIGURES
Each region now has its own dedicated digital platform, customizable for local advertisers, banners, and campaigns. TouchTree also provides powerful analytics: through a clear dashboard, INTO business tracks readership, article popularity, campaign performance, and overall engagement.
With the integration of NFC cards, INTO business can also offer direct and engaging access to the digital magazine and platforms—ideal for networking events and in-person meetings.
BEYOND THE MAGAZINE
iNTO Business
ABOUT
Founded in 2004, INTO business is a dynamic platform that connects and inspires entrepreneurs who aim for sustainable growth. Operating in 12 regions in the Netherlands, INTO business provides a unique platform for entrepreneurs to connect and share engaging, high-impact content through quarterly business meetings and print magazines.
TouchTree
The TouchTree mission is to empower print publishers with a digital strategy that strengthens and supports their publications. We see tremendous value in digitising entire archives and delivering it to readers outside of app store restrictions through Progressive Web Technology. By making content easier to access, publishers can boost reader engagement and loyalty while maintaining full control over both their revenue and their data. Our focus is on small to medium-sized publishers and we prioritise creating software that is simple, intuitive and resource-friendly.
Jason Mengers – Managing Director at TouchTree Technology & DLT Media - says: “TouchTree is not just a platform — it's a strategic partner for future-proof publishing success.”
X-CAGO
X-CAGO is a Media Solutions Company that has developed, commissioned and deployed internationally recognised technology solutions that bridge the gap between the print, archive, broadcast, digital and online worlds.
X-CAGO provides solutions for publishers and content creators to contribute to the commercialisation and monetisation of their content by successfully and securely capturing, unifying, storing, retrieving, publishing, distributing and syndicating this content.
X-CAGO’s advanced patented software and technologies manage growing volumes of media content by providing clients the capacity to organise and catalogue this information to deliver ‘knowledge on demand’.
With no requirement for a publisher or content creator to change or effect their front or back-end systems, X-CAGO can generate flawless XML and/or JSON files of publisher content to be used seamlessly for different purposes including uploads to CMS systems, archiving, syndicating content to third parties and uploads to Content Aggregators and Digital Newsstands at low cost. Processing of current editions makes them immediately ‘fit for purpose’ through an xml schema either on an article by article or edition level.
X-CAGO’s robust Enterprise Content Management Platform, named Content ExPress™, developed in close co-operation with leading publishers provides an unparalleled platform for storing, distributing, searching, analysing and organising content efficiently and securely.
X-CAGO was founded in 2000 and is headquartered in Roermond, the Netherlands and with full client services and sales offices located in Australia, Germany and the USA, X-CAGO’s clients worldwide include the world’s leading Publishers, Press Clipping Agencies, eKioks, App-vendors and other content professionals in public and private organisations.
X-CAGO supports online publishing and content distribution systems for national and international newspaper and magazine publishers. In Australia and internationally counts Australian Community Media, Hearst, Bauer Media, Meltwater, Amazon, Axel Springer, Spiegel TV and Gruner + Jahr amongst its clients, however it is the company’s capacity to work with clients large and small that also sets it apart.
CONTACT US
SERVICES YOU MAY BE INTERESTED IN
-
SUPERSET
X-CAGO currently processes more than 5,000 newspaper and magazine titles from PDF input files into one or more XML/JSON output formats.
-
WEB CRAWLING
This is the conversion of articles on web pages into a consistent XML/JSON output format. This is achieved through the use of a high-precision web crawler.
-
HISTORIC DIGITISATION
This involves the digitsation of hard copy archival content for media companies / publishers.
-
ARCHIVE EXPRESS
Archive ExPress successfully captures, stores, researches, publishes, distributes and syndicates content from both print media (newspapers, magazines, books, catalogues, etc.) and digital media.
-
CONTENT TRANSLATIONS
X-CAGO can provide fast and reliable automated content translations in no less than 30 languages. New languages are being added regularly.
-
ABOUT US
Create new revenue opportunities through X-CAGO’s Software Media Solutions made just for you.